Reference Guide

The 32 Personas

Each persona is defined by a 4-letter code representing your position on four dimensions: Physical, Social, Lifestyle, and Values.

Code Key

PHYSICAL

A = Fitness

You lead with physical vitality and take pride in how your body performs. Your energy and discipline around fitness signal drive and self-investment.

B = Maturity

You lead with depth and lived experience over raw physicality. Your presence carries weight because of who you are, not how you look.

SOCIAL

C = Leadership

You naturally take charge in social settings and people look to you for direction. Your confidence in leading creates a sense of safety and momentum.

D = Presence

You draw people in through quiet attentiveness rather than commanding the room. Your ability to make others feel seen is your strongest social asset.

LIFESTYLE

E = Adventure

You are energized by novelty, adventure, and spontaneous experiences. A life without surprises feels stagnant to you.

F = Stability

You are grounded by routine, consistency, and a reliable foundation. You build a life that feels secure and sustainable over time.

VALUES

G = Traditional

You value clearly defined roles and responsibilities in a partnership. Structure and tradition give your relationships a reliable foundation.

H = Egalitarian

You believe partnership roles should be negotiated, not inherited. Shared responsibility and flexibility define how you build a life together.

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